#1 best-selling toy for Mobile!

Play anywhere, any time

Rubik’s Cube App for Android and iOS.

Find out how to solve

The Rubik’s Cube

With our online solution guide

The New Rubik’s Cube!

No more peeling off the stickers

And a new, smoother mechanism

Danny MacAskill’s Imaginate

Two years in the making,

Enter Danny’s mind and enjoy


Learn more about how Erno Rubik’s Magic Cube went from being a teaching aid to the best-selling toy in history.
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Rubik’s Fashion
Check out some cool Rubik’s merchandise in our fashion store.
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Promo Cubes for business
Get your message across and make a strong statement about your brand or enterprise
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Speed Cubing
Find out more about the amazing phenomenon of speed cubing and how it came about.