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An icon, reimagined.

Next Gen 3×3 Cube

The original 3×3 Rubik's Cube is back with a fully redesigned mechanism to invite a new generation of solvers into the world of Cubing. While holding true to its iconic look, this version has been re-engineered for a smoother and more responsive play experience.

Redesigned with a new mechanism for consistent turning & improved corner-cutting.
Iconic toy, modern aesthetic. The updated 3×3 Rubik's Cube maintains its classic look, updated with a thinner grid & satisfying matte finish.