solve by touch with the rubik's sensory cube

Featuring six colors, 54 squares, and over 43 quintillion possible combinations, the Rubik’s Cube is a symbol of problem solving, intelligence, creativity, and perseverance. Invented by Ernő Rubik in 1974 and launched globally in 1980, the Rubik's Cube became a worldwide craze, selling hundreds of millions of units, and has inspired and challenged both young and old ever since. As a STEM-accredited puzzle, the Rubik's Cube supports brain development and cognitive skills by allowing children and adults to use their creativity, while developing and encouraging intelligence.

This year the iconic puzzle celebrates its 50th anniversary. Spin Master, a leading global children’s entertainment company and owners of the Rubik’s Cube, is celebrating with a year-long campaign themed ‘Make Your Move’, to inspire the next generation of problem solvers. And that means everyone.

The National Federation of the Blind teamed up with Spin Master to design an all-new cube to empower the blind and low-vision community to learn to solve. Together we created the Rubik’s Sensory Cube, reimagining the classic 3×3 puzzle with distinguishable tactile shapes on its surface to enable color identification through touch. Our teams also worked hand in hand with Rubik’s Cube brand design team and engineers during its development, advising on design and even how to incorporate Braille into the packaging effectively.

The Rubik’s Sensory Cube has already received recognition, including winning a National Parenting Product Award in the Inclusion, Positivity, & Kindness: To Yourself, To Others and To the World category. Through this initiative, Rubik’s Cube aims to foster inclusivity and empower everyone to “Make Your Move”.